I did a post back in January about how to build a better online newsroom, where I looked at the online newsrooms to tech giants Apple, Facebook, Google and Microsoft – all of which are great examples.
I’m sure a lot of you were wondering, “What if I don’t have a big budget like those companies?” I thought it would be good to revisit the topic and look at some newsrooms for some smaller companies.
Since my original analysis focused on tech companies, I stuck with the same theme for my look at smaller companies. I looked at the online newsrooms for three of my favorite startups: HubSpot, MailChimp and 37Signals. Here’s what I found… [keep on reading...]
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I don’t care if you have 5 employees or 500 employees, if your company isn’t blogging, you’re missing a HUGE opportunity to:
- Build awareness for what you do and what you sell
- Attract an audience that actually cares what you have to say
- Increase traffic to your website
I’m still amazed by the number of companies that don’t have an active blog. In study after study, companies that blog generate more return on marketing investment than companies that don’t. For example, HubSpot conducted a study last summer comparing website performance of companies that blog to those that don’t. The study found that companies that blogged enjoyed:
- 55% more website visitors
- 97% more inbound links (a key factor in SEO)
- 434% more indexed pages
I know, I know, you’ve heard this song and dance before. You know all about the benefits of blogging. Well, what are you waiting for? [keep on reading...]
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