It would seem that journalists have embraced social media wholeheartedly. There is no shortage of journalists on Twitter. Most journalists produce content for blogs and share links to their posts across social bookmarking sites, right? That’s what I thought too.
Over the course of the past couple of weeks, I’ve had several conversations with marketing professionals that work with traditional print journalists (some of the biggest outlets you can think of). I was surprised to hear how many journalists on their staffs have yet to take the plunge.
On a related topic, I recently researched a media list, looking for the Twitter handles of a few dozen journalists I wanted to start following. I was surprised to find that only 1 in 10 of them had an active Twitter account. Granted, these weren’t mainstream journalists, but rather trade reporters and editors – but really, 1 in 10? [keep on reading...]
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Unfortunately, there are a lot of talented PR professionals out of work right now. It’s a sign of the times. When revenues are down, organizations have to layoff talented people. It’s one of the hardest things a manager has to do, but things are much harder for the professional that finds himself/herself out of work.
I get at least a couple of resumes per week right now, and I don’t know of any open positions in the Atlanta market. I really want to help these people in their job search, but there’s only so much I can do beyond passing them along to other contacts in my network.
The good news is hiring seems to be on an upswing for the first time in the past year. It looks like client budgets are opening up, which means organizations and agencies can start staffing up again. This could be an excellent time to dust off the resume and start looking for that next opportunity.
For this reason, I couldn’t be more excited about the Help A PR Out day idea cooked up by Arik Hanson and Valerie Simon, two of my favorite Twitter-savvy PR friends. On February 19th, PR professionals from across the country will converge on Twitter for the specific purpose of helping out-of-work PR professionals find their next opportunity. [keep on reading...]
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