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Don’t Let Your Internship Be A Summer Fling

I know a fair number of college students read this blog. If you’re one of them, I’m guessing by now that your final exams are behind you. Some of you packed up your things and moved [...]
media relations

9 Media Relations Tips for 2016

Cision recently published its annual State of the Media Report, which I find to be one of the most valuable resources for understanding changes in news media environment. The report is jam-packed with information about the [...]
events

30 Social Media Ideas In 30 Minutes

I recently had a chance to attend and moderate a panel discussion at the “4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort [...]
blogging

7 Great Posts to Help You Create an Editorial Calendar for Your Blog

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other [...]
content strategy

How to Create a Content Strategy

In my recent post, “How to Create an Editorial Strategy for Your Blog: Part Two,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial [...]

Networking Online and Offline

March 20, 2012 11

Networking is a topic near and dear to my heart. Every single opportunity I’ve had in my lifetime to date has been born out of a relationship initiated by me or someone else. You can [...]
10 Great iPad Apps for Journalists

September 7, 2011 7
Read, Think, Share

August 18, 2011 8
8 Google Tools for Brainstorming

April 8, 2011 12
Press Release or Press Delete?

March 11, 2011 23

How to Create an Editorial Calendar

July 4, 2013 11

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories or overall focus of each issue. Weeklies, dailies and quarterlies all provide an incredible amount of [...]
Taking a Newsroom Approach to Content Marketing

May 6, 2013 8
Your Brand As Media

April 17, 2013 0
Every Brand Has a Story To Tell

February 21, 2013 2
Message Mapping for Stronger Relationships

October 11, 2012 1

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