I don’t care if you have 5 employees or 500 employees, if your company isn’t blogging, you’re missing a HUGE opportunity to:
Build awareness for what you do and what you sell
Attract an audience that actually cares what you have to say
Increase traffic to your website
I’m still amazed by the number of companies that don’t have an active blog. In study after study, companies that blog generate more return on marketing investment than companies that don’t. For example, HubSpot conducted a study last summer comparing website performance of companies that blog to those that don’t. The study found that companies that blogged enjoyed:
55% more website visitors
97% more inbound links (a key factor in SEO)
434% more indexed pages
I know, I know, you’ve heard this song and dance before. You know all about the benefits of blogging. Well, what are you waiting for? [keep on reading...]
It will be a sad day when I can no longer read my news on paper. But let’s face it, that day is getting closer all the time. I think we’ll all survive, as one experience replaces another. The final nail in the coffin for printed newspapers is going to be e-readers – which will soon [now] provide all of us with a viable compromise between print and digital.
As long as we have a vehicle for receiving our news, does the format really matter? I don’t think so. What really concerns me is all the other things we use newspapers for. What will happen when we no longer have stacks of papers around?
That’s the question raised by The Onion in it’s recent news report parody hitting on the hot button issues surrounding the death of newspapers.
This clip leaves a lot of unanswered questions, namely:
What will crazy old loons stack in their houses when newspapers are gone?
Are newspapers more ’stackable’ than computer printouts?
What will people cover the floor with while painting?
What will kindergarten teachers use now to make piñatas?
You gotta love The Onion. I don’t care what these people say, I’m not getting rid of my stacks of newspapers. They’re going to be worth money someday. Admit it, you’ve got a stack of newspapers in your house, don’t you?
A common decision that college seniors must make is whether to continue on to graduate school or to look for a job in the field they wish to pursue.
With the economy slowly recovering, it’s no surprise that many students are deciding to enroll in graduate school instead of jumping into the job search. This growing [...]
Cision and Don Bates of The George Washington University recently conducted a national survey of reporters and editors to gauge their usage of social media sources when researching stories.
This is a topic I’ve written about in the past, related to a separate survey that found 70% of journalists use social media for reporting, but I [...]
I shouldn’t tell you this, but it’s a funny story. Do you know how I got into PR? I flipped through the course catalog to find a major that had the least amount of math involved. I liked to write and talk, so the classes in the PR major looked like a lot more fun [...]
There is a section of the Society of Professional Journalists’ Code of Ethics that deals with “Minimize Harm”. In this section, journalists can find suggestions to minimize the impact of certain types of coverage on the general public.
The reason for guidelines like this (I knew that Media Ethics course would come in handy) is to [...]
It would seem that journalists have embraced social media wholeheartedly. There is no shortage of journalists on Twitter. Most journalists produce content for blogs and share links to their posts across social bookmarking sites, right? That’s what I thought too.
Over the course of the past couple of weeks, I’ve had several conversations with marketing professionals [...]
Unfortunately, there are a lot of talented PR professionals out of work right now. It’s a sign of the times. When revenues are down, organizations have to layoff talented people. It’s one of the hardest things a manager has to do, but things are much harder for the professional that finds himself/herself out of work.
I [...]
I get this question all the time. How is PR changing and what can I do to adapt? For starters, everyone that’s asked that question is on the right track. It’s the ones that don’t ask that question that I worry about. PR is always changing. So is media. So is everything.
The real question is [...]
Should you use Facebook for PR? This has been one of the more popular post suggestions from Journalistics readers. The answer really depends on your definition of “PR” specific to the question.
I’m going to assume that most people are asking about using Facebook for media relations, so I’ll start there. I see Facebook as a [...]
