If you work in media relations, you’re probably tired of hearing all the examples of PR people out of control, sending journalists and bloggers information they don’t care about and will never write about. After […]
If you’re on the Journalistics Blog right now, you’ll notice a nifty little widget over on the right column that says “Skribit Suggestions.” Skribit is an application (or widget) bloggers can install on their blog […]
If you haven’t heard of HARO yet, you probably aren’t a journalist, blogger or public relations professional. HARO, an acronym for “Help A Reporter Out”, is a wildly successful and FREE service designed to help […]
I was scanning some PR questions in LinkedIn Answers today and I came across a user looking for referrals to PR agencies or professionals that work on a pay-per-placement model. While there are firms out […]
I’ve been fortunate to work in both media relations and sales over the course of my career. I see a lot of similarities between the two. For starters, you’re selling a product to the journalists […]
I recently stumbled across the website for Spot.Us, an interesting model in news production. Spot.Us is a nonprofit project of the Center for Media Change. It’s goal is to pioneer “community funded reporting” – enabling […]
If you work in media relations, journalists and bloggers are your boss. I think a lot of media relations pros overlook this basic fact when working with the media. It’s easy to think the client […]
If you’re a Twitter user, chances are good you’ve come across #journchat, a weekly discussion between journalists, bloggers and PR folks that takes place each Monday night in the Twitterverse. It’s consistently one of the […]
Any journalist or blogger will admit to receiving a lot of off-topic pitches and press releases. Some would classify this information as “PR spam” – others would just complain that PR pros are lazy and […]
There’s no question that Twitter is the new playground for media relations professionals looking to connect with busy journalists and bloggers. It’s a new frontier, that when managed professionally, can serve as a powerful platform […]
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