Comments on: Building Media Relationships in the Midst of Newsroom Instability http://blog.journalistics.com/2009/building_media_relationships_in_the_midst_of_newsroom_instability/ A Blog About Public Relations, Journalism and Social Media Wed, 08 Sep 2010 20:25:58 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: CT Moore http://blog.journalistics.com/2009/building_media_relationships_in_the_midst_of_newsroom_instability/comment-page-1/#comment-764 CT Moore Sat, 20 Jun 2009 04:32:10 +0000 http://blog.journalistics.com/?p=634#comment-764 Personally, I've found that niche and industry-specific publications have become a more important part of my media list. In addition to content becoming more and more niche-afied, I find that it's a lot easier to get an MSM journalist to pay attention to your story if other people within you own industry have already picked it up. They google it, see that it's got street cred, and then take it into the mainstream. To that extent, it's almost as though you have to successfully pitch 3 niche stories to get one piece of mainstream coverage. But really, that isn't that bad because you end up dominating the first page of SERPs with news about your company/employers/client that seems credible, and that's really the mark of good, modern PR. After all, Google is the new front page. But yeah, freelance writers are an important part of that process. Between contributing to random blogs, maintaining their own, and freelancing the odd piece out to both industry and mainstream outlets, having a good rapport with a few <i>established</i> freelance writers will definitely help bolster the profile of your portfolio. Personally, I’ve found that niche and industry-specific publications have become a more important part of my media list. In addition to content becoming more and more niche-afied, I find that it’s a lot easier to get an MSM journalist to pay attention to your story if other people within you own industry have already picked it up. They google it, see that it’s got street cred, and then take it into the mainstream.

To that extent, it’s almost as though you have to successfully pitch 3 niche stories to get one piece of mainstream coverage. But really, that isn’t that bad because you end up dominating the first page of SERPs with news about your company/employers/client that seems credible, and that’s really the mark of good, modern PR. After all, Google is the new front page.

But yeah, freelance writers are an important part of that process. Between contributing to random blogs, maintaining their own, and freelancing the odd piece out to both industry and mainstream outlets, having a good rapport with a few established freelance writers will definitely help bolster the profile of your portfolio.

]]> By: carissao http://blog.journalistics.com/2009/building_media_relationships_in_the_midst_of_newsroom_instability/comment-page-1/#comment-746 carissao Fri, 12 Jun 2009 14:17:46 +0000 http://blog.journalistics.com/?p=634#comment-746 <p>R-E-S-P-E-C-T…RT @PublicityGuru: Building Media Relationships in the Midst of Newsroom Instability <a href="http://bit.ly/17RMUq" rel="nofollow">http://bit.ly/17RMUq</a></p> <p><i>This comment was originally posted on <a href="http://twitter.com/carissao/statuses/2131623535" rel="nofollow">Twitter</a></i></p> R-E-S-P-E-C-T…RT @PublicityGuru: Building Media Relationships in the Midst of Newsroom Instability http://bit.ly/17RMUq

This comment was originally posted on Twitter

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