Comments on: 10 Reasons Media Relations Will Get Easier in 2010 http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/ A Blog About Public Relations, Journalism and Social Media Wed, 08 Sep 2010 20:25:58 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Matthew Wills http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-3218 Matthew Wills Thu, 28 Jan 2010 12:02:52 +0000 http://blog.journalistics.com/?p=1310#comment-3218 Hi I was surfing the net today for PR practitioners and journalists to chat to about their involvement in media relations since the change in the media landscape. I came across this blog and noticed blog entries on the topic area. I'm interested in finding out how careers has changed since the rise of social media in expression to media relations, and the amount of time dedicated to journalists/PR pro's etc. If you could be so kind to chat to me via an online chat room, such as msn (this would save me hours on transcribing the interview) it would be very useful. I have a list of questions that could be e-mailed to you prior our chat. If this is something you would be interested in, It would be deeply appreciated. I'm interested in talking to as many people as possible to provide greater depth into my research. Get in touch with me via e-mail@ matthewjwills@hotmail.co.uk to arrange a suitable time for you to chat. Kind regards, Matthew Wills Hi

I was surfing the net today for PR practitioners and journalists to chat to about their involvement in media relations since the change in the media landscape. I came across this blog and noticed blog entries on the topic area.

I’m interested in finding out how careers has changed since the rise of social media in expression to media relations, and the amount of time dedicated to journalists/PR pro’s etc.

If you could be so kind to chat to me via an online chat room, such as msn (this would save me hours on transcribing the interview) it would be very useful. I have a list of questions that could be e-mailed to you prior our chat.

If this is something you would be interested in, It would be deeply appreciated. I’m interested in talking to as many people as possible to provide greater depth into my research. Get in touch with me via e-mail@ matthewjwills@hotmail.co.uk to arrange a suitable time for you to chat.
Kind regards,

Matthew Wills

]]> By: Sports PR Weekly Roundup, December 21 Edition | Sports PR Blog http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-2924 Sports PR Weekly Roundup, December 21 Edition | Sports PR Blog Mon, 21 Dec 2009 13:13:02 +0000 http://blog.journalistics.com/?p=1310#comment-2924 [...] the impending new year, Journalistics lists 10 reasons how media relations will get easier in 2010 and tells you how to write a press [...] [...] the impending new year, Journalistics lists 10 reasons how media relations will get easier in 2010 and tells you how to write a press [...]

]]> By: Greg Smith http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-2845 Greg Smith Sat, 12 Dec 2009 22:00:26 +0000 http://blog.journalistics.com/?p=1310#comment-2845 And let's not forget the phone for pitches (that's if you know the journalist, which you should). And let’s not forget the phone for pitches (that’s if you know the journalist, which you should).

]]> By: Tony DeFazio http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-2748 Tony DeFazio Thu, 10 Dec 2009 22:03:03 +0000 http://blog.journalistics.com/?p=1310#comment-2748 Great post! There is no doubt that technology will help us. But don't forget the fundamentals. All the technology is the world is not going to get you better, higher quality coverage. It's about targeting, storytelling and follow up. Know the beats inside and out and the tendencies of the reporters. Knowledge is key. The media respects that you follow them; opens up more opportunities than any software. I hosted an IABC sponsored panel in Philadelphia last week where leading national and local journalist were bemoaning the fact of PR's over-reliance on Tweets and SMS to pitch stories. In fact, they went on to say that it has degraded both the story telling and relationships. So much so some agency have been blackballed for stupidity. I am no Luddite. I am tweeting, blogging and connected with media in PR 2.0 fashion. We just need to remember the fundamentals matter. Great post! There is no doubt that technology will help us. But don’t forget the fundamentals. All the technology is the world is not going to get you better, higher quality coverage. It’s about targeting, storytelling and follow up. Know the beats inside and out and the tendencies of the reporters. Knowledge is key. The media respects that you follow them; opens up more opportunities than any software. I hosted an IABC sponsored panel in Philadelphia last week where leading national and local journalist were bemoaning the fact of PR’s over-reliance on Tweets and SMS to pitch stories. In fact, they went on to say that it has degraded both the story telling and relationships. So much so some agency have been blackballed for stupidity. I am no Luddite. I am tweeting, blogging and connected with media in PR 2.0 fashion. We just need to remember the fundamentals matter.

]]> By: Danielle Nacco http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-2739 Danielle Nacco Thu, 10 Dec 2009 00:02:46 +0000 http://blog.journalistics.com/?p=1310#comment-2739 I have a Blackberry Storm...your suggestions are super helpful. I will look into FourSquare's mobile site and other apps. Yes, I've used the #hastag for tradeshows in the past, but definitely interested in location-aware apps. So cool!! Great article! Thanks again! Danielle I have a Blackberry Storm…your suggestions are super helpful. I will look into FourSquare’s mobile site and other apps.

Yes, I’ve used the #hastag for tradeshows in the past, but definitely interested in location-aware apps. So cool!!

Great article! Thanks again!
Danielle

]]> By: Jeremy Porter http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-2735 Jeremy Porter Wed, 09 Dec 2009 22:31:23 +0000 http://blog.journalistics.com/?p=1310#comment-2735 Danielle: for starters, if you use an iPhone, I'd use the "Nearby" feature to see tweets near you (while you're on the show floor). It's not foolproof, but it's a start. Second, I would download and use FourSquare. Update your status (and Twitter) with where you're going, where you're at, and where you've been over the course of your trip. Depending on your following, you may interest/attract some people to reach out to you (and discover some journalists). If you have journalists in your networks, you can upload them into solutions like this (provided you want to know where journalists are hanging out). Of course, a much simpler and obvious option is to follow the #hastag for the event, see which journalists are covering the event and reach out to them that way - but that's so 2009. :-) Danielle: for starters, if you use an iPhone, I’d use the “Nearby” feature to see tweets near you (while you’re on the show floor). It’s not foolproof, but it’s a start. Second, I would download and use FourSquare. Update your status (and Twitter) with where you’re going, where you’re at, and where you’ve been over the course of your trip. Depending on your following, you may interest/attract some people to reach out to you (and discover some journalists). If you have journalists in your networks, you can upload them into solutions like this (provided you want to know where journalists are hanging out).

Of course, a much simpler and obvious option is to follow the #hastag for the event, see which journalists are covering the event and reach out to them that way – but that’s so 2009. :-)

]]> By: Danielle Nacco http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-2733 Danielle Nacco Wed, 09 Dec 2009 19:06:17 +0000 http://blog.journalistics.com/?p=1310#comment-2733 Thanks Jeremy! Really great article! I am very interested in #8 - mobile and location-aware mobile apps. Which do you suggest using? I will be working with a client at a tradeshow and your example on using location-aware mobile apps to find journalists in close proximity couldn't be more timely for me. I would love to use this while I am there. Thanks again, Danielle Thanks Jeremy! Really great article! I am very interested in #8 – mobile and location-aware mobile apps. Which do you suggest using?

I will be working with a client at a tradeshow and your example on using location-aware mobile apps to find journalists in close proximity couldn’t be more timely for me. I would love to use this while I am there.

Thanks again,
Danielle

]]> By: Jack Monson http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-2732 Jack Monson Wed, 09 Dec 2009 18:52:33 +0000 http://blog.journalistics.com/?p=1310#comment-2732 Re: #3: I absolutely agree that an Opt-In system for receiving PR content is the best way to get rid of the PR Spam issue - especially for bloggers. Jack Re: #3: I absolutely agree that an Opt-In system for receiving PR content is the best way to get rid of the PR Spam issue – especially for bloggers.

Jack

]]> By: Chelsy Murphy http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-2731 Chelsy Murphy Wed, 09 Dec 2009 17:08:06 +0000 http://blog.journalistics.com/?p=1310#comment-2731 Jeremy, this is some good insight, a lot of things are emerging to make everyone's life easier whether it is a PR person or a journalist - looking forward to utilizing all the new tools in 2010. Jeremy, this is some good insight, a lot of things are emerging to make everyone’s life easier whether it is a PR person or a journalist – looking forward to utilizing all the new tools in 2010.

]]> By: Drew Kerr http://blog.journalistics.com/2009/media-relations-will-get-easier-in-2010/comment-page-1/#comment-2729 Drew Kerr Wed, 09 Dec 2009 14:23:45 +0000 http://blog.journalistics.com/?p=1310#comment-2729 I agree with Rich Klein 100% -- I don't see media relations getting better at all, though. With thousands and thousands of journalists -- both print and online -- losing their jobs in 2009, the windows of opportunity are getting dramatically smaller. While I discussed this trend forcing publicists to "become their own wire services," if there are less reporters to pitch your story to (and sometimes none), some important stories and messages will not see the light of day. I agree with Rich Klein 100% — I don’t see media relations getting better at all, though. With thousands and thousands of journalists — both print and online — losing their jobs in 2009, the windows of opportunity are getting dramatically smaller.

While I discussed this trend forcing publicists to “become their own wire services,” if there are less reporters to pitch your story to (and sometimes none), some important stories and messages will not see the light of day.

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