Quantcast

Where to Stalk Journalists on Twitter

Journalists are the celebrities of the PR world. Wherever journalists go, there are sure to be some PR pros nearby. The more high-profile the journalist, the bigger the PR crowd – whether it’s a panel discussion at your local PRSA chapter or a journalist discussion on Twitter. I think this is a good thing. I’d be more worried about PR pros that don’t want to meet and learn from journalists.

Twitter is a great example of this dynamic in action. Journalists have flocked to Twitter. It’s the perfect environment for individual journalists to build a personal following with their readers. It’s also great medium for building their personal brands. I believe Twitter provides PR pros the greatest insight into how journalists work and what their individual preferences are, far exceeding any “pitch tips” or journalist profiles they have ever had access to.

The trick to leveraging Twitter for media relations is knowing where to look. There are now several excellent resources for finding journalists on Twitter. I’ve highlighted a few of them for you in this post.

MediaOnTwitter

mediaontwitter-1MediaOnTwitter was the first directory of journalists on Twitter to come along, or at least the first one to receive widespread national attention. I’ve talked about MediaOnTwitter a time or two before on this blog. For those of you not familiar, MediaOnTwitter began as a wiki, created by a group of public relations and social media superstars, and managed through the contributions of its users and editors. Everyone that uses MediaOnTwitter is encouraged to submit contacts and make corrections, similar to how the mass-collaboration encyclopedia Wikipedia works. The wiki was recently transformed into an online database with more sorting and browsing features, which makes it even easier to find the media contacts you’re looking for. To this point, MediaOnTwitter has been the most popular directory of journalists on Twitter with a strong community dedicated to its management. As a result, you’ll find the most comprehensive information in this database.

Muck Rack

MuckRackIf you’re just looking for a “Who’s Who” of journalists using Twitter, start with MuckRack. I really like the way MuckRack designed their directory, making it easy for you to browse journalists by media outlet, media beat, or view featured journalists by each media outlet. When you select a category, your stream updates to only show tweets from those individuals in real-time. MuckRack has also integrated a “trending topics” feature across its tracked journalists, which is a great real-time search tool for what the media is talking about. For example, as I write this “Supreme Court” is a trending topic. While MuckRack is not in the media database business, its directory is incredibliy useful for finding journalists on Twitter, without having to weed through personal bloggers that use the word “journalist” in their profile, or submit themselves to the directory as a “reporter” (as is the case with some of the other resources).

Journalist Tweets

JournalistTweetsCision’s JournalistTweets is the latest entry into the mix, also providing a directory of journalists on Twitter. JournalistTweets is powered by Cision’s Media Database, which could signal there will be a tighter integration between the Twitter directory and its commercial PR software in the future. This would make sense, since Cision did announce earlier this year that it would be including Twitter handles in its media database. Cision has also integrated search into its JournalistTweets, making it easy for you to search keywords across only journalists in the JournalistTweet database. This is the feature most PR professionals will probably be most excited about with JournalistTweets.

Directories

WeFollow

Another good resource for finding journalists and media professionals on Twitter is directories like Twellow and WeFollow. These directories list Twitter users across all kinds of categories, making it easy for you to search by keyword. For example, you can search “journalist” or “editor” to find Twitter users that have used those words in their profile. You can also browse by categories and narrow searches to refine your results. Both directories are user-generated, so you will have to weed through the contacts.

For both resources, Twitter users are organized by the number of followers they have. I like the look and feel of WeFollow the best, but I have found Twellow to have a lot more listings in different categories (it’s been around longer and was one of the first Twitter user directories created). As I mentioned above, accuracy is an issue with directories, since any Twitter user can be a “journalist” by using that word in their bio.

A third directory resource worth mentioning is JustTweetIt. While similar to WeFollow and Twellow, JustTweetIt has gone a step further and created a Reporter/Press Directory. Now granted, there’s only a little more than 100 contacts in the directory, but maybe it will grow over time.

If you haven’t found all the journalists on Twitter by the time you’ve used all the suggestions above, I guess you could also try the Journalists On Twitter Wetpaint wiki. This wiki has a lot of good contacts in it, though its creators stopped updating it a couple months ago (something about too many journalists on Twitter). I only mention it as a resource because I liked how they handled media categories and they had a “J-School professor” category, which I didn’t see on the other ones. Before you click over there to check it out, there’s only a couple of professors on the list.

Looking Beyond Journalists to Follow On Twitter

Here are some additional resources related to the topics Twitter and Journalism I found interesting:

Have you found any additional resources that might be useful for other journalists and PR professionals? Have you had luck building relationships with PR professionals or journalists through Twitter? Please share your thoughts.

About Jeremy Porter

Jeremy Porter is a digital communications strategist and publisher of Journalistics, a blog about communications trends in the digital age. Porter currently leads the social media and content marketing practice for Definition 6, a digital marketing agency headquartered in Atlanta, Georgia, with offices in New York, San Francisco and London.

Comments

  1. Nice roundup

  2. Find Journalists on Twitter – Directories of Journalists, Reporters and Editors on Twitter http://bit.ly/AxlcI Resource-tastic

    This comment was originally posted on Twitter

  3. The trick to leveraging Twitter for media relations is knowing where to look. There are now several excellent resources for finding journalists on Twitter. I’ve highlighted a few of them for you in this post.

    This comment was originally posted on FriendFeed

  4. You may not be asking yourself the question, but here’s the answer anyway: How to find journalists on Twitter http://bit.ly/4mvCrf

    This comment was originally posted on Twitter

  5. It was just brought to my attention that MediaBistro used a similar headline “Stalk All Your Favorite Journalists on Twitter” back in February. They only talked about MediaOnTwitter, but still, I don’t want them to think I ripped their headline. So here’s a link to their post: http://www.mediabistro.com/fishbowlLA/journos/stalk_all_your_favorite_journalists_on_twitter_109652.asp.

  6. Great article for PR professionals

  7. Great list of resources for those of us who are still playing catch-up. Thanks!

  8. Journalists are celebs! You gotta be kiddin’ Most are underpaid, overworked and really don’t give a flying one where they get there news from as long as they don’t have to work too hard for it.! So all this bowing and scraping to them by PR people really is a waste of time. Present a timely, well written press release to a journalist that is a STORY and not an outright advertisement for a client and they will snatch your hands off. They love to follow the least line of resistance. I should know I’m one and I’ve worked in the industry for over 20 years.

    I recently received a press release from a PR company about a training course that one of their client’s was running. They included lots of nice quotes from various people involved in the project but with no names! i.e. “an 18-year-old girl on the course spoke of its benefits.” Now what good is a quote like that to anyone? The PR people could have made it up. I made them go back and get some real names and then I used the story.

    I’m involved in PR too and believe me getting a toe in the door of any publication is not at all hard if you play by journalistic rules.

    • Linda, your response was very well written. I currently work at a start up called DeepDyve. We are the largest online rental service for scientific, technical and medical research with over 30 million articles from thousands of authoritative journals

      What type of story do you suggest we give to journalist for them to want to write about us?

      My

  9. Great Suggestions!

    I wonder, does anyone here know a good blogger/journalist who is interested in writing an article about a start company called DeepDyve?

    DeepDyve is the largest online rental service for scientific, technical and medical research with over 30 million articles from thousands of authoritative journals,

    Check out our website http://www.deepdyve.com

    I would love to hear from a journalist!

Trackbacks

  1. […] Where to Stalk Journalists on Twitter – A nice post that does exactly what it says on the tin. A round up sites that list journalists and journo orgs on twtter […]

  2. […] all resources available. For example, monitor Twitter feeds for the contacts you’re targeting. You can learn a lot about the journalists interests and […]

  3. […] MediaOnTwitter: MediaOnTwitter is a wiki of media contacts who use Twitter. It’s been around for a while and is a pretty comprehensive list. There are similar lists like MuckRack and JournalistTweets (by Cision) that are great for finding journalists on Twitter. […]

  4. […] MediaOnTwitter: MediaOnTwitter is a list of media contacts who use Twitter.  There are similar alternatives like MuckRack andJournalistTweets (by Cision) that are great for finding journalists on Twitter. […]

  5. […] write Mashable posts, after all; people like Ben Parr do. In an era of Facebook Pages and tweeting reporters (“opinions expressed = my own”), Google’s content-authorship feature seems the […]

  6. […] MediaOnTwitter: MediaOnTwitter is a wiki of media contacts who use Twitter. It’s been around for a while and is a pretty comprehensive list. There are similar lists like MuckRack andJournalistTweets (by Cision) that are great for finding journalists on Twitter. […]

  7. […] MediaOnTwitter: MediaOnTwitter is a wiki of media contacts who use Twitter. It’s been around for a while and is a pretty comprehensive list. There are similar lists likeMuckRack and JournalistTweets (by Cision) that are great for finding journalists on Twitter. […]

  8. […] a list of people in the right hand column of the results page (which you can expand). This blog, WheretoStalkJournalistson, has some useful advice. Many journalists also have helpful lists of other […]

  9. […] that have SEO friendly-titles. Muck Rack still gets a lot of traffic from a 2009 article on Journalistics titled “Where to Stalk Journalists on Twitter” since people keep discovering it for the first […]

  10. […] that have SEO friendly-titles. Muck Rack still gets a lot of traffic from a 2009 article on Journalistics titled “Where to Stalk Journalists on Twitter” since people keep discovering it for […]

  11. […] that have SEO friendly-titles. Muck Rack still gets a lot of traffic from a 2009 article on Journalistics titled “Where to Stalk Journalists on Twitter” since people keep discovering it for […]

  12. […] that have SEO friendly-titles. Muck Rack still gets a lot of traffic from a 2009 article on Journalistics titled “Where to Stalk Journalists on Twitter” since people keep discovering it for the first […]

  13. […] that have SEO friendly-titles. Muck Rack still gets a lot of traffic from a 2009 article on Journalistics titled “Where to Stalk Journalists on Twitter” since people keep discovering it for the first […]

  14. […] Make connections with journalists on Twitter. There are numerous journalists who use Twitter as a tool for breaking news, networking, or just sharing stories. Get to know them and learn from the insights they have to offer about working in professional journalism. […]

  15. […] that have SEO friendly-titles. Muck Rack still gets a lot of traffic from a 2009 article on Journalistics titled “Where to Stalk Journalists on Twitter” since people keep discovering it for […]

Speak Your Mind

*