Our product is designed to make it easier for organisations to communicate with journalists and bloggers, by providing them with access to our clients latest news and digital assets via our online newsroom solution 24/7.

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Another thing to c0nsider with your Online Newsroom and having password protected areas is your audience. Today’s Online Newsrooms are targeting many more people other than journalists. You might want to have a special area for your employees, or for sales agents, or for high-level investors or partners. Or a special private focus group for customers or prospects. In these areas, you would certainly want to have password protection because the message you are delivering is private, and therefore worthy of being locked down.

In addition to thinking about password protection in terms of “content”, also consider the audiences that you are serving. Today’s Online Newsrooms are geared toward many influencers, not just journalists.

Thank you.

Surprisingly, required registration was not quite the albatross. In 2009, almost 80% of journalists surveyed confirmed they would register to enter an online newsroom. However, careful consideration should be taken when deciding which sections to password protect, and the decision is individual to an organization’s needs. The organization should also be able to easily open or close a section at will. The communications team for http://news.prudential.com found this out last year.

Areas commonly guarded are PR contact cell phone numbers and high-resolution photographs (http://news.walgreens.com). On occasion, you’ll see the executive biographies section closed. Rarely will you see the entire online newsroom secured, but it does happen as you can see at http://media.detroitlions.com.

Registration can be a win-win for both parties. Registered journalists are able to receive email alerts that contain targeted information specific to their beat, while PR pros can gather intelligence by identifying who actually accessed the content within their online newsroom.

Sorry for the long reply, but it isn’t a once size fits all situation. And you did ask. :o) Give me a shout if you want to chat more about it – http://www.linkedin.com/in/ibreywoodall.

Archives and required login are equally valuable tips. I’d be concerned that required login would turn some journalists away though. Do you think that’s the case?

The most important thing to remember is to provide more than just a keyword search. Journalists need to be able to filter the search requirements based on their research and deadline needs.