writing
How NOT To Leave Blog Feedback
I love to blog. I don’t do it for fame or fortune, I do it because thousands of you read my posts and many of you have told me one of our posts has helped […]
Month: May 2011
copywriting
Writing Advice From An Elementary School Cafeteria
Today is my son’s last day of kindergarten. I had lunch with him for the last time of the school year yesterday (I’ve made an effort to do so on a regular basis since last […]
strategy
No Comment… The Worst Phrase in PR?
I can think of no two worse words in PR than “no comment.” You might as well say “guilty as charged,” because that is how that phrase is most often interpreted. The phrase “no comment” […]
social media
5 Ways Journalists Can Use Twitter
Social media and journalism are becoming more and more intertwined, and while the debate rages on if social media is a part of the journalism industry, Twitter, Facebook and the like shouldn’t just be reserved […]
content strategy
Five, Five-Second Rules for Delivering Your Message
Recently I went on a little road trip—about a thousand miles—and was amazed by the number of completely ineffective billboards. In the same way a reporter may only give a press release a five second […]
content strategy
Finding Your Voices
As CEO of a software vendor actively involved in developing solutions for PR and Marketing professionals, I am in a unique position to listen to and participate in debates going on around the industry. One […]