About Jeremy Porter 214 Articles
Jeremy Porter has been passionate about the intersection of public relations and journalism since studying both Public Relations and Journalism at Utica College of Syracuse University in the late 90s. Porter launched Journalistics in 2009 to share his ideas and insights around both professions and how trends and developments in modern day marketing, communications, and technology impact those working in these fields. Porter also values the traditions and history of both professions and regularly shares his perspective in these areas - and related topics geared toward the next generation of journalism and public relations professionals.

4 Comments

  1. I really like this post, I think it had a lot of great points, and was very interesting. I especially like the point in #28, that the content that you put out should be in terms of what is the value of this for the person who is reading it. That is a great way to get more attention on your post, and company. I wonder what the next major social media platform will be, and how long Snapchat will stay this popular?

  2. Social media is becoming more and more important in today’s society. These tips are really helpful on how to think out your social media results before you post anything.

  3. The topics of the panel – Global, Local and Hyper-Local, Crisis Communications, Content Storytelling, Social Platforms, Social Listening, and Grab Bag – are all important aspects of public relations. Currently, I am enrolled in a media relations class, so the crisis communications portion stuck out to me the most. It’s interesting that we have practiced techniques similar to this in my class, including figuring out to handle various scenarios, only allowing certain people to respond to a crisis to the public, and focusing on protecting your brand. I also like that the “grab bag” section included multiple tips about the importance of customers, from asking their opinions to using content customers have created.

  4. One use of social media is to help you calm down senior leadership. I recommend all social media managers create a baseline to clearly demonstrate what ‘normal’ looks like and to define the thresholds that need to be met before you step in as the brand – whether it’s a crisis or any other conversation.

Leave a Reply

Your email address will not be published.


*