In the first post in this series, I introduced a series of stereotypes about military public affairs (PA) and civilian public relations (PR) professionals, and then highlighted real lessons that the military practitioners could learn from how their civilian counterparts practice public relations.
Now it’s time to turn the tables, and provide some good old Lee Ermey-style advice to civilian practitioners on learning from the best practices of military PA experts.
Think Before You Tweet
In the last post, I explained the importance of flexibility and adaptability when practicing public relations, as communications plans are built on an analysis grounded in a set point in time, and events can render the best-laid plans of mice and flacks obsolete. But there is still a strong value in establishing general rules and guidelines to govern many PR-related operations, and nowhere is strong guidance more valuable today than in the Wild West of social media. [Read more…]