marketing management
The Name Game
Picking a name, whether for a new baby, pet or blog post can be intimidating. But when it comes to naming an organization or initiative it can be an overwhelming task. Before settling on a […]
Articles by Jocelyn Broder
public relations
No Comment… The Worst Phrase in PR?
I can think of no two worse words in PR than “no comment.” You might as well say “guilty as charged,” because that is how that phrase is most often interpreted. The phrase “no comment” […]
content strategy
Five, Five-Second Rules for Delivering Your Message
Recently I went on a little road trip—about a thousand miles—and was amazed by the number of completely ineffective billboards. In the same way a reporter may only give a press release a five second […]
public relations
Top Five Rules of Crisis Communications
Top Five Rules for Crisis Communications and The Brilliance of Aflac’s New Silent Commercial Aflac recently fired the voice behind their duck, Gilbert Gottfried, for making horrible, off-color remarks about the Japanese after the recent […]
content strategy
When Communicating, Start With ‘Why’
A while ago, my brother gave me the book, Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. While not a public relations book, I began thinking about its concepts […]
content strategy
4 Tips for Creating an Intriguing Elevator Speech
When someone asks what you or your organization does, are you prepared with an on-message, concise explanation? If somebody asked 10 people in your organization what your company does, would they get similar answers? If […]
media relations
Think Like a Reporter for More PR Wins
For three years I worked at The Oregonian—a top 25 newspaper. While there, I saw major news break: September 11, U.S. troops invading Iraq, the Bush/Gore election snafus, to name a few. It was an […]
media relations
The Most Wonderful Time of the Year
The holidays are now behind us. It might be depressing for some, but for media relations professionals, it’s a good thing. The most wonderful time of the year in PR is one of the worst […]
public relations
Yes, Virginia, There Is… (The Importance of Sound Bites)
“Yes, Virginia, there is…” I don’t need to finish the quote, you know how it ends. For those few of you that don’t, it’s Santa Claus’ famous line from Miracle on 34th Street. Some of […]