In typical Facebook fashion, they’re giving you about 4 weeks to ponder how you feel about the new Fan Page layout. Then, on March 10th, they’ll upgrade your page whether you “like” it or not. And while many of the updates are positive for page admins, there is at least one change that has the potential to rob you of control over your brand image. We’ll call it Fan Page Photo Roulette. And although it can be scary, there are ways to survive. [Read more…]
If we were talking about ice cream, I’d say quality all the way: I’ll take a scoop of Ben & Jerry’s over a gallon of Good Humor any day. But when it comes to Facebook Fans, this question of quality versus quantity becomes a bit more complicated. It seems that every brand in America is on a quest to simply gain as many fans as possible. Yet I keep hearing from newsrooms I work with that they’re concerned about “quality” fans too. To be honest, my instant reaction was that they’re crazy. Newsrooms (and brands in general) should just get as many fans as possible, right? Maybe, maybe not.
There are at least a few arguments that support building a quality fan base and many more that support building a fan base simply for quantity. Here’s a look at both sides and how your station might be able to get the best of both worlds. [Read more…]
If you’re a Virgo, like me, you are probably still reeling from the identity crisis you experienced upon hearing you may in fact not be a Virgo after all. The news that the zodiac calendar has shifted spread faster than the speed of light through social media and has simultaneously proven that news teases in social media are about as useful as that Libra tattoo you got in college. Here’s why: [Read more…]
Few things are as gratifying as positive feedback from your Facebook Fans. Unedited commentary from your viewers can be both the greatest gift social media has to offer and your worst nightmare. While all the story ideas and friendly interactions make it worth all the effort, there are always those fans who find pleasure in being argumentative, disruptive, disagreeable and otherwise as negative as possible.
Some might argue that you need the negativity to balance things out in your social community. I think there’s an obvious difference between offering your honest opinion and being negative. Regardless of how you feel, if you manage your Facebook Page or another social community for your newsroom, you need to know how to deal with negative feedback from haters, potty mouths, know-it-alls and more. I’ve categorized the most-common negative personality types I’ve seen across a lot of different Facebook pages and have provided some suggestions for how to deal with each one.
Being on Facebook is a bit like going to prom. Everyone’s going; no one is quite sure what to do when they get there. And while newsrooms have a huge advantage when it comes to building a Facebook following, very few stations truly have a defined idea of what they hope to gain from those users. Here are 8 tried and true ways to make sure your newsroom is getting the most out of each and every fan.