When it comes to online brand management, most businesses are already familiar with the more common techniques such as using SEO to gain top search engine positions or content and keyword control. However, many are failing to recognize the importance of social media and customer reviews sites to online brand management.
According to the 2010 Pew Internet & American Life study, a staggering 78 percent of U.S. Internet users have researched a company or product before making a purchase. These customers are not only going to the prospective business’ site, but are searching neutral sites for reviews like Viewpoints.com or Angieslist.com, or mainstream social media like Facebook or Twitter.
In order to protect your brand over a long-term period, you need to construct a brand management plan in addition to plotting appropriate SEO work. Brand managers should prepare to monitor the following two areas on a regular basis: [Read more…]