What brought you here to read this blog post today? Did you find it through a search engine? Did you click on a link from your Twitter feed? Or are you one of the faithful few who subscribe to the blog?
I was recently talking with a friend who was giving me a hard time that I don’t read her blog on a regular basis. It’s not that I don’t like her blog posts, but there are 600+ unread posts in my Google Reader and only so many hours in a day. I know I’m not alone, I think we’re all time and attention-starved.
I think my friend was really suggesting that I should be reading and sharing her posts. As a new blogger, she wants to grow her audience. Getting me to read her posts (and hopefully share them) is a marketing strategy for her. I think a lot of new bloggers out there just expect people to read their posts. They figure, the more they post, the more traffic they’ll get. To a certain extent, that’s true, but it also takes an equal or greater amount of blog marketing.
If I take a look at my Web traffic over the past year, it’s across the board in terms of traffic source:
- 30% of visitors found the blog through a search engine – they were searching for something and found the blog
- 28.7% of visitors were direct – they knew our website address and typed it in their browser bar
- 9.5% clicked on a link to one of our posts in a Twitter feed
- 7.3% clicked on a link through the RSS feed and visited the blog
- 5% were referred from PRDaily.com, a PR-focused website that regularly features our post
- 3.5% visited the blog from StumbleUpon
- 2.3% came through Facebook
To my friend’s point, 28% of people just come to the blog looking for the latest post. I’m sure some of those people were friends I bugged about not reading my blog – maybe not. Regardless, they knew the address of my blog. That comes through reach and frequency. There’s no secret formula for that – it’s called hard work.But that didn’t happen magically… [Read more…]