Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Don’t believe me? Search any content marketing related keyword in Google Trends and you’ll find a spike in conversation this year around the topic (the graph to the right is for “content marketing” news headlines). [Read more...]
One of the first clients I worked with out of college was a toilet company. Granted the company was the largest international manufacturer of bathroom fixtures – products every house and office in the developed world has a need for. But imagine my enthusiasm as a freshly-minted PR professional, being told I would be working to secure publicity for toilets. I’ll admit, I wasn’t excited at first. Some might be discouraged by such an assignment, but I’ve always believed there’s a good story behind anything.
Maybe it was growing up in the plant business that gave me this perspective. After all, in the plant business, you take some seeds and some cow dung and turn it into something beautiful that people want to pay good money for. I think there’s a parallel behind that experience and the work I do bringing brand stories to life today. No matter how strong the smell of manure, I know I can make it flourish with just the right amount of tender loving care. [Read more...]