It’s that time of year again. No, not time to spring ahead… well, actually, it is time for that on Saturday, but I’m referring to the annual nerd pilgrimage to Austin for the mega conference SXSW Interactive (eh hem… Spring Break for grown-ups, disguised as a interactive marketing conference). This will be my third trip to the conference and while I’m no longer a SXSW virgin, I’m hardly giving lessons yet. However, I am entitled to an opinion, so here is my list of the top 10 things I love about SXSW:
1. The Energy – there is such a good vibe at this “conference”. Maybe it’s the free booze everywhere – but I’d prefer to think that the people who go share a passion for learning, and they realize that comes from meeting and talking with people.
2. The Friends – there are people I run into at SXSW that I can’t manage to catch up with in Atlanta or San Francisco (where I spend most of my time). Despite my efforts the past few weeks to broadcast my intentions to attend SXSW this year, I know I’ll see a dozen or so people there that will surprise me. I can’t wait.
3. The Content - if you can’t find sessions you’re interested in at SXSW, you shouldn’t be going. There are always three things going on at the same time – the conference forces you to make tough decisions every hour. [Read more…]