by on December 19, 2011 2 Comments

The Top 11 Journalistics Posts of 2011

best journalism posts 2011This is the third year I’ve written a “Top Journalistics Posts of the Year” post. The greatest hits meme is a little overdone, I know – but when you consider about half our readers are ‘new visitors’, a lot of these posts are new to them. I personally enjoy the exercise of reviewing our best posts from the year. Reflecting on my work from the past year gives me renewed focus for the coming year.

This couldn’t be more true this year. I took a look back at our Top 9 Posts of 2009 and Top 10 Posts of 2010 to see how the blog has changed over the past few years. The first thing that jumped out at me is how good the posts from 2009 were. Three or four of those first posts remain the most-viewed each year on the blog (I won’t reveal which ones they are, mainly because they’re great resources – but in desperate need of updating).

The popularity of these posts tells me two things:

1. Those posts were great – and well worth the effort that went into them (some of the more labor intensive posts to date)

2. If I was writing great content, posts from 2009 wouldn’t still be the most popular content in 2011

We have a lot of great content lined up for 2012. As always, we welcome your feedback. For now, without further adieu, here are the top posts of 2011: [Read more...]

Filed Under: facebook, journalistics, media relations, PR, tips and tricks, writing Tagged With: , ,
by on February 14, 2011 12 Comments

Surviving Facebook’s New Fan Page Photo Roulette

In typical Facebook fashion, they’re giving you about 4 weeks to ponder how you feel about the new Fan Page layout. Then, on March 10th, they’ll upgrade your page whether you ”like” it or not. And while many of the updates are positive for page admins, there is at least one change that has the potential to rob you of control over your brand image. We’ll call it Fan Page Photo Roulette. And although it can be scary, there are ways to survive. [Read more...]

Filed Under: facebook, journalism, social media Tagged With:
by on February 8, 2011 4 Comments

Newsroom Facebook Fans: Quality vs. Quantity

If we were talking about ice cream, I’d say quality all the way: I’ll take a scoop of Ben & Jerry’s over a gallon of Good Humor any day. But when it comes to Facebook Fans, this question of quality versus quantity becomes a bit more complicated. It seems that every brand in America is on a quest to simply gain as many fans as possible. Yet I keep hearing from newsrooms I work with that they’re concerned about “quality” fans too.  To be honest, my instant reaction was that they’re crazy. Newsrooms (and brands in general) should just get as many fans as possible, right? Maybe, maybe not.

There are at least a few arguments that support building a quality fan base and many more that support building a fan base simply for quantity. Here’s a look at both sides and how your station might be able to get the best of both worlds. [Read more...]

Filed Under: facebook, journalism Tagged With: ,