Journalism Online, a new startup created by former media executives, thinks it’s time for you to start paying for online content. You were always willing to pay for content before the Internet came around and publishers started giving it away for free. Why shouldn’t you pay for it again, and help print publishers pull themselves out of the death spiral they’re in? That’s my takeaway from reading the company’s mission.
Now, don’t get me wrong, some content is worth paying for. Most online news content should be free, there just isn’t that much value from one outlet to the next. Now that advertising isn’t paying the bills, going back to consumers to ask them to pay just doesn’t feel right. Journalism Online thinks you’ll gladly start paying again though, because you value the information that much. [Read more…]