In typical Facebook fashion, they’re giving you about 4 weeks to ponder how you feel about the new Fan Page layout. Then, on March 10th, they’ll upgrade your page whether you “like” it or not. And while many of the updates are positive for page admins, there is at least one change that has the potential to rob you of control over your brand image. We’ll call it Fan Page Photo Roulette. And although it can be scary, there are ways to survive. [Read more…]
If we were talking about ice cream, I’d say quality all the way: I’ll take a scoop of Ben & Jerry’s over a gallon of Good Humor any day. But when it comes to Facebook Fans, this question of quality versus quantity becomes a bit more complicated. It seems that every brand in America is on a quest to simply gain as many fans as possible. Yet I keep hearing from newsrooms I work with that they’re concerned about “quality” fans too. To be honest, my instant reaction was that they’re crazy. Newsrooms (and brands in general) should just get as many fans as possible, right? Maybe, maybe not.
There are at least a few arguments that support building a quality fan base and many more that support building a fan base simply for quantity. Here’s a look at both sides and how your station might be able to get the best of both worlds. [Read more…]
We may already be well into the first week of January, but it’s not too late to decide on a New Year’s resolution. Better yet, it’s never too late to change your resolution to something that you could feasible see yourself keeping. As media folks ourselves, we know you won’t be able to last more than a week — tops — on resolutions to cut back on coffee or red wine, to stop bringing your work home with you, and to sit up straight at your desk instead of crouching in your desk chair pounding away on your Macbook.
If you’re still scrambling to find a New Year’s resolution, here are a few ideas that are worth it being a new decade and all.
The last Journalistics post of 2009 was the “Top 9 Posts of 2009.” It seems fitting that the last post of 2010 should be the Top 10 Posts of 2010, you know, keeping with tradition and all.
Before I get to the list, I’d like to thank all of you who read Journalistics on a regular basis. It’s been your ongoing support that has continued to motivate me to keep on blogging. Journalistics is here for you, the readers. If you have any suggestions for topics you’d like us to cover, or ways we can improve the blog, please let me know.
Without further delay, here’s the list of Top 10 blog posts from 2010: [Read more…]
It’s crunch time. Christmas is less than two weeks away, and if you’re anything like me, you’re just now realizing how much is left to buy. It’s even worse when there’s someone on your list who’s particularly dodgy to buy gifts.
Journalists, while notoriously easy to talk to, may just be among the hardest to shop for. The easiest way to make the journalist in your life, who may very well be working over the holidays, happy this holiday season is getting them the things that will make their job, life, or just overall well-being better. If you’re not in the industry, though, that might be hard to do. All is not lost, here are some things that are sure to inspire you into the perfect gift for your journalist.
Happy holidays from Journalistics: Don’t say we’ve never gotten you anything.
Journalists need social media, but probably not as much as social media needs journalists. Journalists — in any shape or fashion — have always been, and will continue to be, the disseminators of news. Journalists are the storytellers, the connectors between people to information. Social media has just become the best way to do that.
While everyone can have a blog, not everyone knows how to write. Even less people know how to report. And while everyone can have a Facebook or Twitter account, we also can’t expect everyone to be experts in social media, even if there are few steadfast rules to help people use Facebook and Twitter. [Read more…]
You have anywhere from three to ten seconds to capture and hold someone’s attention in a conversation. On Twitter, you have 140 characters. Realistically, you have about one second if you consider the number of Twitter users (100 million+) and the number of tweets per second (1,000–4,000, pending on the current events). The point? If you don’t have a snazzy lede (am I old school for still spelling it that way?) you’re never going to get clicked.
So, tweeters got smarter. They saw what worked and what didn’t. They found ways to cut out the unnecessary info and focus on only the good stuff. They jazzed up their call to action. Basically, they became editors — and good ones at that (some of them, at least). Self-editing and style guidelines are now more important than ever because people can easily get content somewhere else. While Strunk and White never imagined a need for a well-defined Elements of Twitter Style, it does beg one question: Can Twitter make you a better editor? [Read more…]
If you ever sat through Journalism 101, you know all about the Five Ws and one H. For the rest of you, you may find this concept helpful when preparing interview questions or writing factual news stories. This concept may help you write better news releases too, considering they should contain news.
What are the Five Ws and One H? They are Who, What, Why, When, Where and How. Why are the Five Ws and One H important? Journalism purists will argue your story isn’t complete until you answer all six questions. It’s hard to argue this point, since missing any of these questions leaves a hole in your story. Even if you’re not reporting on the news of the day, this concept could be useful in many professional writing scenarios.
In case it’s not obvious what information you would be looking to gather from each of the six questions, let’s look at what information you might want to gather with the Five Ws and One H if you were reporting on The Three Little Pigs: [Read more…]
PRWeek and PRNewswire recently teamed up on a study that found 52% of bloggers consider themselves journalists. The last time they did this study, roughly a third of bloggers felt this way. Why do more bloggers consider themselves journalists these days? Well for starters, it’s cool to be a journalist. That’s not the result of the study, that’s just my guess. [Read more…]
There is a section of the Society of Professional Journalists’ Code of Ethics that deals with “Minimize Harm”. In this section, journalists can find suggestions to minimize the impact of certain types of coverage on the general public.
The reason for guidelines like this (I knew that Media Ethics course would come in handy) is to minimize harm that may be caused as a result of reporting news – such as protecting victims of crimes or minors, but also the use of compassion and sensitivity when dealing with certain subject matter.
It’s this section of The SPJ Code of Ethics that left me questioning the recent coverage of Nodar Kumaritashvili’s tragic death during a training run on The Whistler Track at the Winter Olympics this past Friday. [Read more…]