It would seem that journalists have embraced social media wholeheartedly. There is no shortage of journalists on Twitter. Most journalists produce content for blogs and share links to their posts across social bookmarking sites, right? That’s what I thought too.
Over the course of the past couple of weeks, I’ve had several conversations with marketing professionals that work with traditional print journalists (some of the biggest outlets you can think of). I was surprised to hear how many journalists on their staffs have yet to take the plunge.
On a related topic, I recently researched a media list, looking for the Twitter handles of a few dozen journalists I wanted to start following. I was surprised to find that only 1 in 10 of them had an active Twitter account. Granted, these weren’t mainstream journalists, but rather trade reporters and editors – but really, 1 in 10? [Read more…]