I recently read an article in Editor & Publisher, “How to Use the Web to Prevent Remaining Print Readers From Fleeing,” where Steve Outing makes some great points about what newspaper publishers can do to preserve the remaining print readers they have, particularly in regard to many publishers ignoring older audiences. While many media companies work to preserve their future with digital strategies aimed at younger audiences, they are simultaneously alienating themselves from their older (and often most loyal) readers.
He’s right. I don’t know about you, but most of the seniors I know get most of their information from the newspaper tossed in their driveway each morning. While many older generations are quickly adapting to the electronic world, they are mostly using the Internet for email, shopping, health information and watching online videos. When it comes to their news, they still want to get it from their newspaper. [Read more…]