If you’re a lucky marketer, when you ring in the New Year on Monday night, it will also mark the start of a new budget year for you. If this describes your situation, you’ve most likely spent the last month in planning sessions – figuring out how to get the most for your marketing dollars. If you’ve got your plan fully-baked, I’m going to hope that some of the tips I provide below are already on your roadmap for 2013. If not, I hope I can persuade you to consider some new options. If you’re a procrastinator and you haven’t started to think about budget allotment for 2013, I’ve done some of the work for you below. If it were my budget, this is where I’d spend it in 2013.
With today’s unpredictable stock market and still-fragile economy, every dollar counts. Budgets remain slim for many PR agencies and the clients they serve. Despite these lean times, PR practitioners still need to deliver exemplary results for clients. Those of us who act as the day-to-day point person for clients are the ones responsible for client satisfaction. Many PR agencies may not have the resources to over-deliver to clients, but we can still accomplish what we promise – and dazzle them while doing it.
Some of us may have pulled back because we are worried about the bottom line. If that’s the case, there’s no time like the present to come up with some new, creative ways to add value to your clients. Why? Happy clients are most likely stay with your firm. If you can claim credit for their happy state-of-mind, your boss or supervisor will see you as an asset. [Read more...]