“In times of change learners will inherit the earth, while the learned find themselves beautifully equipped to work in a world that no longer exists.” – Eric Hoffer (1902-1983)
This is one of my favorite quotes. Few places does this quote ring more true than in the world of traditional media today, where the ‘learned’ continue to resist change and refuse to accept that some of their business models no longer make sense.
The Rosen Group conducted a recent survey of American readers about the state of current and future media, finding that nearly 80% of respondents still subscribe to magazines and 83% find that daily newspapers are still relevant. In the same survey, only 45% said they think newspapers and magazines will exist in 10 years, while 40% were uncertain.
While it’s easy to get distracted by the fact that consumers still subscribe, it’s nothing short of alarming that many don’t think newspapers and magazines – at least not in their current print bodies – will exist in 10 years. If that’s the case, what will the future of journalism look like for you and me? If the ‘learners’ have anything to say, it will look much different. [Read more…]