What’s a digital content strategy? This is a hard question to answer in 2015. Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your blog? All of the above? Yes, all of the above and then some. Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.
Why do you need a digital content strategy? You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide.
If you’ve never created a digital content strategy for your organization, the following steps will walk you through creating one. This is no small task, but I’ve tried to approach the assignment to make it easier for you to produce a digital content strategy that will be useful for your organization. First up, who do you communicate with? [Read more…]