There’s always a lot of debate about public relations (PR) measurement. While we give credit to our peers for trying to standardize and define it, codifying it is a waste of time. It’s not realistic. Measuring PR success is something unique to a business. What might work for one company won’t necessarily work for another.
So what’s the golden ticket? It all comes down to defining your bottom-line business objectives and aligning PR goals and metrics with them. From there, the possibilities for measurement (both quantitative and qualitative) are wide open – and very much unique to a business. [Read more...]
