What makes a great online newsroom? For starters, news. If you have plenty of compelling, relevant, timely, engaging, exclusive or otherwise sensational news to share with the media on a regular basis, it probably doesn’t matter what your online newsroom looks like (just take a look at Twitter’s online newsroom if you don’t believe me).
Twitter doesn’t have an online newsroom – but try to find an outlet that hasn’t covered the company in the past year. Twitter is an anomaly. It can get away with it. After all, Twitter is the media and most journalists are only a tweet away.
But what if you’re organization is slightly less popular than Twitter? What can you do to make your online newsroom more compelling? What information should be in your online newsroom to improve your chances of scoring an interview with your favorite journalist or blogger?
Rather than provide you with a checklist of content you should add to your online newsroom, I decided to take a look at the online newsrooms for some other top-of-mind technology companies. My plan was to find some ideas you might be able to use for your online newsroom. I hope you find a couple of good nuggets you can use to build a better online newsroom for your organization. [Read more…]