More than 12,000 times every month How to Write a Press Release is searched on Google, delivering more than 49 million search results. Is that the right question to ask? What about “are press releases effective?” […]
Are press releases an effective marketing tactic? Whether you use press release newswires or social media release services, the real question is are press releases effective at generating publicity or driving website traffic? HubSpot, an Internet marketing software company, recently did research on the effectiveness of press release and social media release services.
There are a lot of press release distribution services out there. When I ran my agency, I used several different services based on the varied preferences of our clients. Not to avoid picking a favorite, […]