Is it really worth your time to write and distribute press releases? It really depends on what you’re trying to accomplish. The most common reasons I see a companies send out a press releases are to generate awareness (in the form of publicity) or to drive traffic to their websites. Most companies are trying to do both. With this in mind, are press releases effective at doing either?
Everyone has an opinion on this question, but it’s better answered with research. Lucky for me, the folks at HubSpot just did all the work for me. I recently had an opportunity to sit in on one of their webinars, “How to Be Smarter Thank Your PR Agency: New Research on News Release Best Practices“, which revealed the results of their comprehensive research into the effectiveness of press releases and social media releases.
In their research, HubSpot estimated nearly 50,000 press releases are issued every month. Roughly one every 12 seconds. So on to the big question: is it worth it?