You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. Or maybe you’re one of the readers I told to skip Part One – and you followed that advice? In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.”
As promised, I’ve mapped out a step-by-step process you can follow to create your editorial strategy. I’ll warn you, I’ve pretty much shared everything I know on this topic – and as a result, have really written a small book on the topic for you. If you’re looking for a thorough, step-by-step process that ends with you having a written editorial strategy for your blog, you’ve come to the right place.
It wouldn’t be fair to ask you to follow the steps in a 5,000-word post without first being willing to follow the advice myself. As we work through each step of the process, I’ve decided to do the same for Journalistics – in part to finally have an editorial strategy for the blog, but also to help you move through the steps by providing context.
DISCLAIMER: Before I ask you to give up a big chunk of your time to work through the assignment below, I should mention there are many different approaches for creating an editorial calendar. In follow-up to this post, I’ll share a list of great posts other experts have shared (some much smarter than me) about creating a content strategy. I ultimately want you to select an approach and framework that works best for the way you think and work.
For now, I’ll assume my approach to be the best option for you – and will finally share my steps for “How to Create an Editorial Strategy for Your Blog: Part Two.”