As CEO of a software vendor actively involved in developing solutions for PR and Marketing professionals, I am in a unique position to listen to and participate in debates going on around the industry. One such debate which continues to rage is around “Influencers” and influential voices. Are they real? Do they matter? Who are they? And should marketing professionals even care?
Our answer is, “Yes, they matter – a lot.” And they always have. But unfortunately most of the “Influencer” tracking tools in the market ignore some very important ways to find these voices. And that has caused confusion in the market. [Read more…]