What makes a great online newsroom? For starters, news. If you have plenty of compelling, relevant, timely, engaging, exclusive or otherwise sensational news to share with the media on a regular basis, it probably doesn’t […]
If you haven’t participated in a #journchat discussion yet, you’re missing out. The quality of the discussion is better than ever, as Sarah Evans has continued to build a strong, dedicated and passionate community around […]
Are press releases an effective marketing tactic? Whether you use press release newswires or social media release services, the real question is are press releases effective at generating publicity or driving website traffic? HubSpot, an Internet marketing software company, recently did research on the effectiveness of press release and social media release services.
Everyone is an expert on something. Are you an expert on something? Do journalists and bloggers know about your expertise? I’ve recently wrote about how journalists and bloggers find expert sources for stories, but this […]
Learning to become a better writer, like any skill you want to master, takes practice and a desire to improve. Most professionals, myself included, want to become better writers. From my experience, it’s the practice […]