If you’ve been reading this blog for a while, you know I’m not a huge fan of press releases. But let’s face it, they are a necessary evil for most of us working in public relations.
Why write about press release writing when there are already so many books, posts, tweets and about 29 million other resources on this topic? Have you seen some of the press releases floating around today? It’s clear there are still a few of us that could use some good old fashioned press release writing tips.
Rather than limiting the advice in this post to my personal experience, I thought it would be better to ask some journalists for their advice. After all, who knows better what makes a good press release than the people that have to read them every day. Whether you’re about to write your first release in your internship, or you’ve been writing press releases since I was in diapers, I hope you’ll find these tips useful for writing your next press release.