New Startup Delivers More Perspective With News Coverage

Newsy looks pretty cool, but that’s just one perspective. This new online news site combines multiple sources of information to try to present a more fair and balanced view of the news. More perspectives. They gather news coverage from around the world and present an objective view of each story. You know, like real journalists are supposed to do?

Newsy is a new business model for journalism, operating on the assumption that most of the content we are exposed to is repetitive or revolving around a single perspective. Just flip through the channels on your TV set and you’ll get many different perspectives. Even the weather people on our local stations have a different idea of what it’s going to be like tomorrow. And then there’s the issue of what the rest of the world thinks about a story outside the U.S. I’m thinking more about global issues here than the weather.

According to the company, Newsy was inspired by several ideas:

  • An increased polarization of the news and public perception of bias in the media
  • A growing interest in global news
  • A radical change in media content distribution
  • Increased adoption of online video

Newsy sifts through all the coverage out there and creates bite-sized video segment, with clips from different news sources and commentary from Newsy’s editorial team members. It has rotating editorial teams that monitor each day’s news. In addition, it’s team researches blogs, newspapers, magazines, television and Internet content to find many different sources of coverage on a story. It has its own technology behind the scenes to help it record and capture content, enabling its teams to process and synthesize content very quickly.

A lot of Newsy’s content is in video format – which is great for speeding through the news of the day. It’s pretty interesting to see how stories are covered internationally, with news from organizations like Al Jazeera and the BBC right there with CNN and ABC. The site also includes content from major newspapers, magazines and blogs.

Here’s what I like most about Newsy: instead of just becoming another aggregation source of news, adding to the clutter, Newsy actually analyzes the coverage and presents all sides of the story (all sides it can find that is). The service only launched seven weeks ago, so I’m sure it will continue to improve.

Newsy is yet another good example of a new business model in journalism. Has anyone else noticed there are a lot of journalism startups cropping up out there?

In case you’re wondering what Newsy’s final product looks like, here are a couple of recent examples:

Tiananmen’s Taboo Twenty

GM Refuels With Bankruptcy

Texting While Driving: Your Right, Or a New Way to Crash?

What do you think about Newsy? Do you think they’ll be successful?

About Jeremy Porter 214 Articles
Jeremy Porter has been passionate about the intersection of public relations and journalism since studying both Public Relations and Journalism at Utica College of Syracuse University in the late 90s. Porter launched Journalistics in 2009 to share his ideas and insights around both professions and how trends and developments in modern day marketing, communications, and technology impact those working in these fields. Porter also values the traditions and history of both professions and regularly shares his perspective in these areas - and related topics geared toward the next generation of journalism and public relations professionals.

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