Will PR Spending Rebound in 2010?

January 19, 2010
Thumbnail image for Will PR Spending Rebound in 2010?

The majority of PR agencies saw revenues decline in 2009, according to a recent PRWeek article based on a year-end survey of PR agencies conducted by StevensGouldPincus. The survey polled 157 agencies and found 63.7 percent reported revenue declines from the prior year. While this data may come as no surprise to those following the [...]

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →

Most News Still Comes From Traditional Media

January 12, 2010
Thumbnail image for Most News Still Comes From Traditional Media

A new study by the Pew Research Center’s Project for Excellence in Journalism finds that much of the “news” people receive contains no original reporting. Said another way, only a few traditional outlets report on the news, the rest repeat it. The study examined all the outlets that produced local news in Baltimore, Maryland, over [...]

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →

How to Build a Better Online Newsroom

January 7, 2010
Thumbnail image for How to Build a Better Online Newsroom

What makes a great online newsroom? For starters, news. If you have plenty of compelling, relevant, timely, engaging, exclusive or otherwise sensational news to share with the media on a regular basis, it probably doesn’t matter what your online newsroom looks like (just take a look at Twitter’s online newsroom if you don’t believe me).
Twitter [...]

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →

Energize Your B2B Marketing with Rich Content

December 31, 2009
Thumbnail image for Energize Your B2B Marketing with Rich Content

Going beyond text-only communications is rapidly growing in importance. Savvy customers are becoming accustomed to getting their information both on-demand and in the format they want. In the future, companies that only “speak” to their audiences via text will find themselves at a major disadvantage.

Like this post? Share it with a friend:

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →

Top 9 Journalistics Posts of 2009

December 29, 2009
Thumbnail image for Top 9 Journalistics Posts of 2009

A popular blog meme for the end of the year is the “greatest hits” post. Since this is our first year with the Journalistics blog, we figured it was a great time to look at the posts you liked most in 2009 – partially for the reader feedback value, but also to introduce some of [...]

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →

Custom Made: Measuring the Value of Public Relations

December 28, 2009
Thumbnail image for Custom Made: Measuring the Value of Public Relations

There’s always a lot of debate about public relations (PR) measurement.  While we give credit to our peers for trying to standardize and define it, codifying it is a waste of time.  It’s not realistic.  Measuring PR success is something unique to a business.  What might work for one company won’t necessarily work for another.
So [...]

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →

91 Journalism Blogs and Websites You Will Love

December 22, 2009
Thumbnail image for 91 Journalism Blogs and Websites You Will Love

If you read Journalistics a lot, you know we love us some journalism. We know you love journalism too. The truth is, there are a lot of other journalism blogs and websites out there that do a better job at it than we do. If it weren’t for the 91 journalism blogs and websites on [...]

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →

10 Reasons Media Relations Will Get Easier in 2010

December 8, 2009
Thumbnail image for 10 Reasons Media Relations Will Get Easier in 2010

It’s that time of year again. Time for making predictions for the year to come. As I look back on 2009, I’m amazed by all the progress I’ve seen with regard to the evolving news industry, and the practice of media relations. Sure, some of it is negative, like all the layoffs and dying publications, [...]

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →

The Problem with Citizen Journalism

December 3, 2009
Thumbnail image for The Problem with Citizen Journalism

Want to get a professional journalist fired up? Tell them how much you love citizen journalism and how it’s going to put them out of a job. Sure, it’s a sweeping generalization, but every time I talk mention citizen journalism in a post or tweet, I get some at least one message from a journalist [...]

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →

74% of U.S. Adults Still Read Newspapers

December 2, 2009
Thumbnail image for 74% of U.S. Adults Still Read Newspapers

Too many newspapers have gone belly-up over the past year, but that’s not because we don’t like reading them. A recent Integrated Newspaper Audience study from Scarborough Research found that 74% of U.S. adults (nearly 171 million) read a newspaper during the past week (at least, the week before the study was conducted). Here’s the [...]

Like this post? Share it with a friend:
  • Facebook
  • email
  • Twitter
  • Digg
  • del.icio.us
  • StumbleUpon
  • LinkedIn
  • FriendFeed
  • Reddit
  • Yahoo! Buzz
  • Ping.fm
  • Technorati
  • Tumblr
  • HelloTxt
  • Posterous
Read the full article →