I’ve been fortunate to work in both media relations and sales over the course of my career. I see a lot of similarities between the two. For starters, you’re selling a product to the journalists and bloggers you’re targeting… they are your prospects. Your pitch, your story, is the product. I’m not talking about used car sales here – think more complex, consultative or solution selling.
It’s your job as the sales rep (work with me here) to do your best job at communicating the features, benefits, differentiators, and value of your story to them – to get them to buy. If you fail to get them interested in a couple of seconds, you’re never going to get the sale. They are overwhelmed with other offers all day long.
So, what do the best sales people do that help them meet quotas consistently quarter after quarter? [Read more...]