Everyone is an expert on something. Are you an expert on something? Do journalists and bloggers know about your expertise? I’ve recently wrote about how journalists and bloggers find expert sources for stories, but this post is focused on how you can better position and present yourself as an expert. If you’re an expert that is interested in being a regular source for the media, you’d be well-served to create an expert profile.
What’s an Expert Profile?
There is no one correct answer to this question. From my perspective, it’s a personal online press room. While a traditional online press room has all the information a journalist or blogger might want to know about your company, an expert profile should have all the information a journalist or blogger might want to know about you. How often has somebody asked for your bio, or asked you to provide more information on yourself as background? Having a pre-populated site with all this information available can save you a lot of time, and help you stand apart from other experts in the market.