The connection between businesses and social media is growing noticeably stronger every day. Twitter, Facebook, LinkedIn, and various blogging sites are hosting accounts for big, and small, businesses reaching out to their customers, both of the present and potential.
Although business-to-consumer companies find it easy to take on the social media marketing and PR world, many business-to-business (B2B) companies are finding it hard, or unnecessary, to move forward into this unfamiliar world.
As an aspiring journalist and self-proclaimed social media addict, I understand the importance of using social media. I’m still surprised by how slowly many organizations are moving towards leveraging social media, particularly B2B companies.
In a meeting between PR Newswire and Standard Register, a large B2B printing company, I realized that Standard Register faces a problem that many other B2Bs may be facing right now. In an effort to help lagging B2B companies adapt, I’ve put together the following steps: [Read more…]