If you were going to stereotype military public affairs (PA) professionals, you would say that they lack creativity, obsess over planning and structure, and would jail their own mother if she proposed an outreach plan with any risk.
Civilian public relations (PR) professionals on the other hand obsess over the latest social media trends, fly by the seat of their pants, and tout experience over education. Over and over again.
Like all stereotypes, they are unfair to many. But there is often truth behind the broad brushstrokes. Both communities, to break free of their stereotypes, would do well to study and learn from each other. The field of public relations, despite lacking commonly accepted rules and best practices, does not lack for common sense behaviors or best practices. Recognizing these commonalities will ultimately lead to improved campaigns for all PA and PR professionals.
Today’s post will cover four lessons military PA pros can take away from the civilian world, and in a follow-up post, I’ll cover lessons civilian PR professionals can learn from observing the military. [Read more...]