We all know it’s good to share, right? Silicon Alley Insider recently shared some information with us on How People Share Content on the Web. The article took a look at some recent data released by AddToAny, a company that develops widgets that enable users to share content across various social media and other Web communication channels. It should come as no surprise that Facebook (24%), email (11.1%), and Twitter (10.8%) are among the most popular methods for sharing content on the Web today. This is significant information for any Web publisher or other organization that seeks to provide content for its users to share across the Web.
I think this information continues to support the argument that organizations need to open up more of their content for users. As you shift from free to paid content business models, you reduce the potential for information to be shared across all these channels. It’s clear that we’re in a sharing economy today when it comes to information. Unlike a child that’s overly protective of his or her toys, it appears that most of us grown ups are comfortable with sharing. If you take a closer look at the data from AddToAny, you’ll also see that social bookmarking and user-generated news sites like Delicious, Digg, StumbleUpon and Reddit are also among the top sources for sharing information online. If you’re not using a widget like AddToAny or Sociable (which we use on Journalistics), you could be missing a huge opportunity to share your content with a much larger audience. [Read more…]