In my recent post, “How to Create an Editorial Strategy for Your Blog: Part Two,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.
Since some of you may need to broaden the scope of your content strategy beyond your blog, and also because I promised to follow-up with some additional resources for you, I’ve pulled together five of the best posts I could find about “How to Create a Content Strategy.” You could use the suggestions in these posts as an alternative or complement to my post for creating an editorial strategy for your blog, or expand the focus of your content strategy to include all your earned, owned and paid channels.
If I missed a really great post you think should be on this list, please add your suggestion for readers in the comments below. I hope these additional resources help you in your quest to create your content strategy. If I can answer any questions or provide any additional information on this subject, please let me know. [Read more…]