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by on September 1, 2009 29 Comments

What’s Your Personal PR Plan?

With the rise of blogging and social media, individuals have more opportunities than ever to brand and promote themselves. What are you doing to brand and promote yourself today? Do you have a personal PR plan? When I take a look at some of the best-known people in the media, marketing and public relations sectors, I can’t help but notice how awesome they are at self-promotion. Is this luck? I think not. I think this is a commitment to a personal PR plan, whether formal or informal, to help them position themselves as experts in their particular areas.

What can you do to put yourself on a path to building your personal brand around your areas of expertise? [Read more...]

Filed Under: public relations Tagged With: ,
by on August 28, 2009 4 Comments

ExpertTweet Helps You Find Experts on Twitter

The Journalistics team was sitting around a couple of months ago, talking about the various apps out there for Twitter, and applications of Twitter technologies for PR and marketing uses. As part of a larger project we’re working on behind the scenes, we started brainstorming about faster ways to find experts on Twitter, beyond searching keywords, scouring directories or scanning #followfriday shout-outs.

Of course, any Twitter user can tweet an expert request to their followers, but depending on how you use Twitter, the size of your following, or your expert need, your followers might not have a suggestion for you. Or your followers might miss your tweet all together, resulting in no responses. Even with 6,000 or so followers for @journalistics, we still only get a suggestion or two when we pose a question to our followers.

Is There a Faster, Easier Way to Find Experts on Twitter? [Read more...]

Filed Under: journalistics Tagged With: , ,