With the rise of blogging and social media, individuals have more opportunities than ever to brand and promote themselves. What are you doing to brand and promote yourself today? Do you have a personal PR plan? When I take a look at some of the best-known people in the media, marketing and public relations sectors, I can’t help but notice how awesome they are at self-promotion. Is this luck? I think not. I think this is a commitment to a personal PR plan, whether formal or informal, to help them position themselves as experts in their particular areas.
What can you do to put yourself on a path to building your personal brand around your areas of expertise? [Read more...]