Somewhere between the (estimated) 10th and 20th Facebook redesigns, I stopped using Facebook Groups. Well, let me clarify: I stopped caring about Groups. I very well could still be a member of the Groups I joined when I first registered for Facebook, which was back in 2005 when it wasn’t even available to all colleges yet (“Praise Urban Meyer and Eat Cake” was one of said groups, a wise decision on my part.)
So when Facebook came out last month announcing it was improving its Group features, it came as a shock. Facebook still has Groups? I thought Pages did away with that? I don’t even see which Groups I’m in on my profile page (I know it’s there somewhere).
I was flabbergasted. There are Pages about interests and Groups about businesses. So what is it about Groups that set them apart from being lumped in with Pages? In theory, Groups and Pages do the same thing: connect people with similar, dare I pun, likes. So, hoping to gain a little more insight, I did what any red-blooded journalist would do: I Googled. Well, in this instance, I Facebooked… [Read more…]