Facial recognition software has been a facet in science fiction stories and television for decades. The truth is, though, real, honest-to-goodness facial recognition software has been used for social, security and creative reasons for over ten years now.

Marketers are now getting into the game when it comes to the clever use of this technology. As the future of PR marches down the technological road ask yourself the question – could facial recognition become part of your marketing mix? How could it be used in PR campaigns of the future? Too Minority Report for you? Think again…

Facial recognition is no longer the stuff of fiction, but a technology woven into our everyday lives. Take Facebook for example; facial recognition a key behind the automatic picture tags applied to every photograph loaded onto the site. [Read more...]