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Let Me Ask You a Question

question markIt’s much easier to answer questions when you have time to prepare. When you’re being interviewed by a journalist, grilled on the stand a trial, or trying to convince an HR manager to put you through to the next round, it helps to know the questions in advance. More often than not, you won’t have the questions in advance… or will you?

As a continuation of my series on messaging and positioning development from earlier this year, I wanted to make my next installment about how you can prepare for interview questions journalists might ask – but this advice could help you prepare for any interaction where you want to have exactly the right answer queued up. [Read more…]

How to Prepare for Press Interviews

As the next installment in my series on message planning and delivery, I’d like to focus on preparing for media and analyst interviews – a critical component to generating brand awareness for your organization (or clients) and taking your message to the masses, one journalist at a time. Here are the steps I recommend you take in preparation for media interviews, in order to consistently deliver your key messages to the influencers that reach your target audiences. [Read more…]