With more than 50 million users, LinkedIn is the world’s largest online business social network and is used almost exclusively for business purposes. From a B2B perspective, having a presence on LinkedIn can be instrumental for influencing a broad range of audiences—from prospects and potential employees to industry peers.
The first step on LinkedIn is to create a profile for your executives and business. But there are other ways to increase your visibility and following. LinkedIn’s Groups feature lets you create and join “gated” groups – whether around a specific industry, expertise or product. Joining groups relevant to your business and taking an active part in them will increase networking opportunities. [Read more…]