It’s much easier to answer questions when you have time to prepare. When you’re being interviewed by a journalist, grilled on the stand a trial, or trying to convince an HR manager to put you through to the next round, it helps to know the questions in advance. More often than not, you won’t have the questions in advance… or will you?
As a continuation of my series on messaging and positioning development from earlier this year, I wanted to make my next installment about how you can prepare for interview questions journalists might ask – but this advice could help you prepare for any interaction where you want to have exactly the right answer queued up. [Read more...]