Got a second? Is this a good time for you? If I called you and asked you to read this blog post right now, chances are the timing wouldn’t be right for you. If on the other hand you discovered this post on your own terms and decided it was a good time to read it, I would have a much better chance at having your undivided attention. This is the difference between a push versus pull approach to your communications efforts.
While this is a topic I’ve been thinking about a lot the past couple of years, I have to give a nod to HubSpot for introducing me to the term Interruption Marketing, though others coined the term before them. HubSpot is in the inbound marketing business, or as I like to put it, they help you get the most out of your content to pull prospects to you.
The following post details the differences between an interruption (push) or inbound (pull) approach to media relations, and why I think the latter is more effective at generating sustainable results for your public relations investment. [Read more…]