There are many ways to determine the best media outlet to target for publicity. One of the most common approaches is to target publications based on the size of the audience reached. The newspaper with the largest circulation is more coveted than the local paper. Sure, you can also target by geography, demographics or other options, but the most common approach is still one of mass communications – reach the greatest number of eyeballs in one fell swoop. [Read more...]
14 Free Resources for Building a Media List
Not everyone can afford a subscription to Vocus or Cision. If you are one of them, and you need to build a media list (and you don’t have a friend that will do it for you), I suggest doing the legwork yourself. You can find most outlets for free on the Web, as there are tons of free directories of media information out there.
If you need to build a media list from scratch, I suggest starting with identifying the outlets you want to target. Once you have a list of target outlets, visit the website for each outlet to research it thoroughly. Each media organization provides different levels of media information you can use to fine-tune your lists.
