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How to Prepare for Press Interviews

As the next installment in my series on message planning and delivery, I’d like to focus on preparing for media and analyst interviews – a critical component to generating brand awareness for your organization (or clients) and taking your message to the masses, one journalist at a time. Here are the steps I recommend you take in preparation for media interviews, in order to consistently deliver your key messages to the influencers that reach your target audiences. [Read more...]

Action, Reaction, Interaction and Transaction

I’ve been writing a lot about strategy in this series on message planning. When you enter the execution stage and start to plan your individual messages that support your strategies, it helps to think about the results and performance you plan to achieve with each message. I think it’s useful to go through the exercise of planing the ideal action, reaction, interaction or transaction you might produce in response to each message. [Read more...]