I’ve been down on news releases before on this blog, but only because I think there are better options for securing publicity. That doesn’t mean you should ditch news releases all together. There are other benefits to writing and distributing news releases.
News releases help you maintain brand awareness, keep core audiences informed, improve your PageRank and increase website traffic. Press releases should be a staple of your ongoing communications program, and It would be a mistake to stop writing and sending news releases.
While not all activity in your company is worthy of coverage in a reputable media outlet, you should still consider sending a news release out on a wire service to keep your customers informed, improve your PageRank, drive traffic to your website or maintain brand awareness in your target markets. If these goals are important to you, consider sending a minimum of one news release per month… [Read more…]