The Media Management Center, Northwestern Univeristy, recently published “Life Beyond Print: Newspaper Journalists’ Digital Appetite” which found almost half of today’s newspaper journalists think their newsroom’s transition to digital is moving too slowly. Most newspaper journalists have warmed to the idea that news will be primarily delivered online and via mobile devices, rather than print, for the remainder of their careers. Whatever the reason for newspapers being slow to adapt to digital delivery, it’s clear journalist resistance isn’t the source.
According to the study which included almost 3,800 people in a cross-section of newspaper newsrooms, America’s journalists want a faster shift from print to digital delivery of news. Many of the journalists interviewed reported being heavily involved in digital activities in their personal lives and would devote more effort to dgital products at work. Only 20% of journalists like things the way they have always been. [Read more…]