owned media Archives - Journalistics

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content marketing

Taking a Newsroom Approach to Content Marketing

May 6, 2013 Jeremy Porter 8

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings […]

content marketing

Your Brand As Media

April 17, 2013 Jeremy Porter 0

Three years ago, using the “earned, owned and paid” organization for media strategy sounded cool. The earned-owned-paid slide in my presentations generated eyebrow raises, versus the eye rolls that are more common today. Like any […]

Jeremy Porter
published 214 articles
Erin Everhart
published 11 articles
Jocelyn Broder
published 9 articles
Kathy Cabrera
published 5 articles
Kim Wilson
published 5 articles